Privacy Policy

A legal disclaimer

7785909 Canada Inc., operating as TrueNorth Strategy & Operations

Last updated: October 28, 2026

1. Our Commitment to Privacy

17785909 Canada Inc., operating as TrueNorth Strategy & Operations (“TrueNorth,” “we,” “us,” or “our”), respects your privacy.

This statement explains how we collect, use, disclose, protect, and retain personal information when you visit our website, contact us, purchase services, or otherwise interact with our business.

We are committed to handling personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian and Ontario laws.

2. Information We Collect

Depending on your interaction with us, we may collect:

Contact information: Your name, email address, telephone number, mailing address, and organization.
Inquiry and service information: Messages, project requirements, instructions, feedback, and information you provide when requesting or receiving services.
Billing information: Billing details, invoices, payment status, and transaction references.
Website information: IP address, browser and device information, pages visited, and interactions collected through website logs or enabled cookies and similar technologies.
Client-provided information: Personal information contained in documents, accounts, communications, or other materials we are authorized to handle while providing services.

We limit collection to information reasonably necessary for identified purposes. Please avoid sending sensitive information or account passwords through general website forms or ordinary email.

3. How We Use Personal Information

We use personal information to:

Respond to inquiries and prepare proposals.
Provide and administer our services.
Communicate about projects, appointments, accounts, and support.
Process payments, issue invoices, and maintain business records.
Maintain, secure, troubleshoot, and improve our website and services.
Send promotional communications where we have the consent or other authority required by law.
Meet legal obligations, prevent fraud, and resolve disputes.

We will explain any materially different purpose and obtain additional consent where required before using your information for that purpose.

4. Consent and Your Choices

We seek meaningful consent for the collection, use, and disclosure of personal information, except where the law permits or requires otherwise.

The form of consent depends on the information’s sensitivity and the circumstances. We will seek express consent where required, including for sensitive information or uses outside your reasonable expectations.

Visiting our website does not, by itself, constitute consent to every use described in this statement.

You may withdraw consent by contacting us, subject to legal or contractual restrictions and reasonable notice. We will explain any consequences, including whether we can continue providing a service that requires the information.

Optional marketing consent is not a condition of purchasing our services.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies for essential functions, security, preferences, and, where enabled, analytics or marketing.

Where consent is required for optional tracking, we will request it before activating that tracking.

You can manage cookies through available website controls and your browser settings. Blocking certain cookies may affect website functionality. Browser settings may not control every tracking technology.

6. When We Share Information

We may share personal information with service providers that support our operations, such as website hosting, email, cloud storage, payment processing, accounting, and project management providers.

We limit sharing to what is reasonably necessary and use contractual or other appropriate measures to protect information handled on our behalf.

We may also disclose information:

To personnel or contractors who need it to perform authorized work.
To professional advisers where reasonably necessary.
When required or permitted by law.
To investigate fraud, security incidents, or unlawful activity, where legally permitted.
In connection with a business transaction, subject to applicable legal safeguards.
With your consent or at your direction.

7. Information Handled for Clients

Our services may require access to information controlled by a client, including customer records, social media messages, website submissions, or administrative documents.

We handle that information according to the client’s lawful instructions, our service agreement, and applicable law. We do not use it for our own unrelated marketing.

Clients must have the authority to provide information to us. If your request concerns information we handle on behalf of another organization, we may direct you to that organization or assist it in responding.

Sensitive or regulated information may require additional written privacy and security arrangements before work begins.

8. Processing Outside Canada

Some service providers may store or process personal information outside Ontario or Canada. Information processed in another jurisdiction may be subject to that jurisdiction’s laws, including lawful access by courts or government authorities.

We remain accountable for personal information transferred to providers for processing on our behalf and take reasonable steps to require appropriate protection.

You may contact us for more information about our use of service providers outside Canada.

9. Protecting Your Information

We use safeguards appropriate to the sensitivity of the information and the risks involved. These include appropriate access restrictions and administrative, technical, and physical protections.

No method of internet transmission or electronic storage is completely secure. If a privacy breach occurs, we will investigate, take appropriate corrective action, and provide notifications and reports where required by law.

10. Retention

We retain personal information only as long as reasonably necessary for the purposes for which it was collected, including applicable legal, accounting, and contractual requirements.

Retention periods vary by record type and service. When information is no longer required, we will securely destroy, erase, or anonymize it, subject to legitimate retention requirements and backup cycles.

11. Access, Corrections, and Privacy Requests

Subject to applicable legal exceptions, you may request:

Access to your personal information.
Information about how it has been used or disclosed.
Correction of inaccurate or incomplete information.
Withdrawal of consent.
Deletion of information we no longer need to retain.

We may verify your identity before acting on a request. We will request only the information reasonably necessary for verification.

For access requests governed by PIPEDA, we will generally respond within thirty calendar days. If a lawful extension is needed, we will notify you within the required period and explain your options.

If we cannot fulfill a request, we will explain the reason, subject to legal restrictions, and identify available complaint options.

12. Promotional Communications

Where we send promotional emails or text messages, we will follow Canada’s Anti-Spam Legislation, including applicable consent, sender identification, and unsubscribe requirements.

You may unsubscribe using the instructions in the message or by contacting us. We will process unsubscribe requests without delay and no later than ten business days.

Unsubscribing from marketing does not prevent necessary communications about an active project, transaction, or service.

13. Third-Party Websites and Platforms

Our website may link to external websites or include third-party features. Those providers may collect information under their own privacy policies.

Please review their policies before submitting personal information. Our use of a provider to process information on our behalf remains subject to our applicable privacy responsibilities.

14. Updates to This Statement

We may update this statement to reflect changes in our services, practices, or legal obligations. The latest version will be posted with an updated date.

For material changes, we will provide additional notice and obtain fresh consent where required. Posting an updated statement does not replace consent required by law.

15. Contact and Complaints

For privacy questions, access requests, corrections, or complaints, contact:

Privacy Contact
17785909 Canada Inc.
Operating as TrueNorth Strategy & Operations
Kashechewan, Ontario
Email: admin@truenorth-so.ca
Website: https://www.truenorth-so.ca

Please describe your request and preferred response method. Avoid including unnecessary sensitive information.

We will investigate privacy complaints and communicate the outcome and any appropriate corrective steps. Accessible communication formats are available on request.

You may also contact the Office of the Privacy Commissioner of Canada at https://www.priv.gc.ca. Where an Ontario-specific privacy law applies, the Information and Privacy Commissioner of Ontario may be the appropriate regulator: https://www.ipc.on.ca.